Acd (Analytics. Communications. Digital)
ACD is a forward-thinking digital media agency that offers a comprehensive suite of services to empower new and emerging brands.
With expertise in branding, marketing, website UI/UX, analytics, and public relations, ACD provides dynamic solutions to help businesses thrive in the digital age. Their online presence, meticulously designed for innovation and clarity, reflects their commitment to creativity and client-centricity. ACD's brand essence revolves around fostering creativity while maintaining a clean and lightweight approach, making them a trusted partner for brands looking to make a significant impact in the digital landscape.
UI/UX Designer and Front-End Developer
4 Weeks
Tools
My Task
ACD (Analytics. Communications. Digital) is a dynamic digital media agency specializing in comprehensive services for emerging brands. Their diverse offerings encompass branding, marketing, website UI/UX, analytics, and public relations. As the UX Designer and Front-End Developer for this project, my mission was to create an engaging website that encapsulated ACD's innovative approach while maintaining a clean and lightweight design.
The Challenge :
ACD had a vision for their website - to reflect their agility and creative prowess. The challenges encompassed :
Holistic Brand Representation : The website needed to encapsulate ACD's full spectrum of services, from branding to analytics, in a visually cohesive manner.
Innovation and Clarity : A balance had to be struck between an innovative, open design that showcased ACD's creativity and a clean, intuitive interface that conveyed information clearly.
Design Process :
Our journey in transforming ACD's online presence followed a strategic process :
Understanding ACD's DNA : We immersed ourselves in ACD's brand identity and philosophy to grasp their vision.
User-Centered Design : We designed the UX with a focus on intuitive navigation, ensuring that visitors could seamlessly explore ACD's diverse services, from branding to analytics.
Visual Storytelling : A clean and lightweight design, adorned with vibrant visuals and crisp content, conveyed ACD's innovative spirit and commitment to clarity.
Front-End Development : I personally crafted the front-end code to ensure that the design translated into a responsive and dynamic web experience.
Usability Testing : A pool of users, including potential clients and industry peers, provided feedback that fueled iterative design refinements.
