MyInt. App
An Amazon-like shopping app that shows products to users based on their selected interests.
In a world where shopping apps inundate users with endless product options, MyInt. App emerges as a game-changer. This Amazon-like shopping app is designed to cater to user preferences, showcasing products based on their selected interests. The result? An exponential increase in the checkout rate compared to conventional shopping apps.
Role
Product Designer
Timeline
3 Weeks
Tools
The Problem :
- Amazon has multiple categories, which confuses the user and makes them overwhelmed with a lot of choices.
- During the onboarding process, Amazon asks for the email and other details, which is great for making the registration faster, but it lacks asking the user what they prefer.
- The home screen contains multiple sections and panels that are crammed with each other, leaving no breathing space.
- Showing so many details that are of no personal interest can overwhelm the user.
The Solution :
- MyInt. app tackles this issue head-on by putting user interests front and centre.
- By asking a few questions during the onboarding process, the app is able to better understand its users and provide them with products that are relevant to their interests.
- Its user-centric design ensures that the shopping experience is a breeze, guiding users to products they genuinely care about
Onboarding User flow
Complete Site Map
Prototypes
The Conclusion :
MyInt. App is not just a shopping app; it's a testament to the power of user-centered design. By prioritizing user interests, it has not only increased checkouts but also improved overall user satisfaction. MyInt. App's success story demonstrates how thoughtful UX and product design can transform the shopping experience, one personalized recommendation at a time.